If the asking price of a property increases beyond fair market value,
the pool of potential buyers decreases dramatically.
Pricing it at or below market value increases the number
of showings and the percentage of qualified buyers viewing your home.
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Drawbacks of Overpricing |
- Pricing your property higher than comparable listings may actually help sell
another property more quickly than yours
- Overpricing may attract the wrong buyers
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- Sales Associates will miss showing your property to potentially qualified buyers
because your home is out of ther clients' price range
- Fewer potentially qualified buyers will respond to your ad
- You may miss out on the buyer who is unwilling to negotiate
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Equal Housing Opportunity.