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Coldwell Banker Caine's Marketing Department is working constantly to have the
most effective marketing possible in order to sell your home in the least amount
of time for the best price possible. Below is an overview of our Marketing Program.
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EVERY DAY UNTIL IT'S SOLD!
Put your home in front of thousands of potential buyers every day with Coldwell
Banker Caine. Our aggressive, consistent and comprehensive marketing strategy
guarantees that your property is presented and advertised to buyers Every Day
Until It’s Sold! No other real estate company in the Upstate does more to get
your home sold than us.
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THE UPSTATE SHOWCASE
20 page tabloid of over 400 residential listings every other week distributed
to the Greenville Journal’s target distribution of 43,000 residences in 375 subdivisions
with 400 rack locations including the BiLo, Publix & Blooms stores in the
area. We also have a dominant presence in The Sunday Homes section of the Greenville
News featuring our New Listings and Open Houses and a full page ad in the Greenville
Journal weekly. |
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THIRTEEN WEBSITES - 24/7 EXPOSURE
Today’s savvy buyers research every available source for information. One of
the most used is the Internet, and we’re there with our listings everyday. Your
listing appears on our exclusive, consumer friendly website - coldwellbankercaine.com - which is visited by thousands of potential buyers every month. Your property
also appears on nationally advertised coldwellbanker.com, coldwellbankerpreviews.com, Trulia.com, GoogleBase.com, REALTOR.com, realestatebook.com and local top websites, greenvilleonline.com, independentmail.com, therealestateshowcase.net, upstatemlssc.com*, ggar.com and journalHOMES.com.* *(depending on which MLS the property is listed in)
99% of our listings have
multiple photos |
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OUTDOOR
With the premium, Tri-vision billboard in Greenville next to the BiLo Center
at the intersection of I-385 & Hwy. 123, consumers are directed to our website
where all our listings are available with multiple photos and detailed information.
Many also have Virtual Tours.
progressive |
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RADIO
Coldwellbankercaine.com traffic reports and sponsorships consistently air on
WSSL-FM & WMYI-FM driving consumers throughout the Upstate to our website.
Due to our alliance with Clear Channel Radio, traffic reports are aired numerous
times daily Monday-Friday during morning drivetime, 6-10 am. Traffic sponsorship
campaigns will be scattered throughout Spring & Summer with promotional 15-second
commercials scheduled on WMYI, WSSL, WESC, and WCCP. Additionally, we are sponsoring
the afternoon traffic report on Golden Corner’s Radio Station, WGOG-FM as well
as various Clemson University sporting events on WCCP-FM. Public radio station,
WNCW is also included in our broadcast efforts with numerous spots weekly.
innovative |
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WHAT THE BUYER WANTS
We’ve tailored our marketing program to respond to the needs of consumers as
evidenced by the 2006 National Association of Realtors Survey of Home Buyers -
specifically 80% of all home buyers start their search on the internet and they
demand multiple photos, detailed property information and mapping. They also
want quick response to their internet inquiries - Coldwell Banker Caine has a
full time licensed internet specialist who monitors all internet inquiries and
responds to them within 2 hours - the industry’s average response time is 48 hours.
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CONCIERGE
Exclusive to Coldwell Banker firms, our Concierge Service is available only to customers and clients of Coldwell Banker Caine. With Seller
and Purchaser repair and renovation assistance, our approved vendors can make
buying or selling a home much easier. And we also offer the Coldwell Banker Home
Protection Plan. To make it even simpler, you can register for services on our
website.
service oriented |
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COLDWELL BANKER MORTGAGE
Another aspect of the one-stop-shopping available at Coldwell Banker Caine is
our Mortgage program whereby you can make easy application made over the phone
from the convenience of your home or office through the Phone In-Move In program
or, if you prefer, meet directly with our Mortgage Advisor who rotates among our
4 offices on a daily basis. Guarantees for Phone In-Move In include same day loan
decision, consumer guarantees and 7 day a week availability.
convenient
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THE WORLD'S LARGEST RELOCATION SERVICE
CARTUS is the world’s largest provider of residential relocation services and
Coldwell Banker Caine is a principal real estate company for all Cartus customers
in the Upstate. Our award winning relocation department is the most experienced
in the area and our Vice-President of Business Development is plugged into each
city’s Chamber of Commerce, the Greenville Area Development Corporation and all
the “movers and shakers” in the Upstate. We can assist whether you’re moving
into or away from Greenville.
global reach
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LOCAL AND NATIONAL STRENGTH
You get the best of local and national services at Coldwell Banker Caine. Nationally
Coldwell Banker, established in 1906, has over 3800 offices and more than 126,000
sales associates globally while Coldwell Banker Caine is a full service firm established
in 1933 with 8 residential offices and more than 250 Sales Associates in Greenville,
Spartanburg, Anderson, Easley and Seneca. We also have full service Commercial,
New Homes & Neighborhoods and Property Management departments. Our Sales
Associates are all full-time professionals - the Best of the Best!
top 8% of all coldwell banker offices
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MULTIPLE LISTING SERVICE
To ensure your property receives full attention, we work with the over 1900 Realtors
through the Greater Greenville Association of Realtors Multiple Listing Service.
Exterior and interior photos as well as detailed information on each listing are
posted in MLS within 24 hours of the listing being signed. We participate in
Internet Data Exchange (IDX) through our MLS which allows other participating
members to show our listings, your property, on their websites. We also utilize
the Appointment Center which provides 363 days per year service to ensure ease
of scheduling showings of our listings.
market leader
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EXCEPTIONAL RESULTS - GUARANTEED
When you select Coldwell Banker Caine to market your home, you receive the benefit
of more than 100 years national and 70+ years local marketing experience. With
a dedicated Marketing Department, we not only plan, produce and place our proven
marketing program, we also monitor our listings on all websites where our properties
are shown in an effort to ensure that information and photos are current and correct.
Backed by our exclusive Sellers Services Guarantee, you can be assured that your
home is marketed. Every Day Until It’s Sold.
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Equal Housing Opportunity.